Dennis & Lorraine Dugdell
Also in Kumbia is the Dugdell Family. They are more or less ‘neighbours’ with the Francis family but more importantly, good friends. Dennis and Lorraine Dugdell originally bought their farm in 1991 from Graham Francis. Before that, they had a trucking and farm supply business in Kumbia. Son’s Ben, Matthew and Tony all live in the area and work on the farm’s. Ben’s wife Jo and daughter Caitlyn, Tony’s wife Mia and son Lachlan, and Matthew’s wife Libby, all play an integral role in assisting this ‘Brady Bunch’ on their farm’s. The original plantings were done by the Dugdell’s with a lot of help from the Francis crew. All the original trees were from the University of Florida breeding program.
better for the consumer
The varieties that Dugdell’s grow now have more taste and better colour than when they first started. The varieties of stone fruit now come mostly from the Sunworld and Zeiger breeding programs in the U.S.A. These varieties have changed a lot over the years and are better for growing and much better for the consumer. Exciting things lie ahead for the Dugdell farm as the varieties are constantly improving.
de-fuzzing the peaches
At first they had to pack and hand wash fruit. Now, machines de-fuzz the peaches and weigh each piece of fruit. In 2015, the family decided to buy another orchard in the area which was one of the first farm’s in the region. The Dugdell’s saw this as a great challenge as the farm was quite run down, but they wanted to make sure it would stay in local hands.
it’s like one big family
The Dugdell family employs up to 70 people when in full swing of the season, depending on the quantity of fruit. This team is made up of locals, travelling grey nomads and a few back packers. The employees are one of the reasons they love growing stone fruit. It’s like one big family on the farm!
The Dugdell’s love growing stone fruit and treat their crop, somewhat like a baby. They nurture them to a ripe age and then release them into the world! To the Dugdell’s, farming is incredibly satisfying and they hope to bring consistent delicious stone fruit to the public.
people love our fruit
see what they say
As a grower/supplier myself and a regular with using social media as a tool for advertising, I always love taking the time to see just what Mira and the team at Divine fruits have been up to on their Instagram account. I find Mira's work to be inspirational in sharing the grower's stories and connecting them to the public. I really enjoy seeing what other growers in around the nation stories are and different growing ideas and tips that are shared. Keep up the fantastic work!
Divine Fruits is a marketing powerhouse, they know how to spotlight a grower and their product and will connect them with the grocers and families that love what they do. Letting customers become ambassadors of their produce. It's a real pleasure to be associated with this branding.
Andersson's Fruit Market
We bought five kgs of your wonderful plums for making a family favourite, plum jam. I ate a Kaso plum first and it was certainly the sweetest, juiciest plum I have ever eaten. We always buy Australian as much as possible and certainly only Aussie for fresh fruits and vegetables.
Westridge Fruit & Vegetables has been proud to support Divine Fruits in sharing the growers' stories. We love to be able to tell and show our customers where the fruit is grown and who is growing it. We are passionate about fruit and vegetables and Divine Fruits shares this passion with us.
Thanks, Mira and her team for their outstanding efforts with connecting Growers - Retailers - Consumers.
Westridge Fruit and Vegetables
Divine Fruits have helped provide a connection; from grower to retailer to the consumer. Our customers are now aware of the various growing regions and can see how the fruit is grown when it is in season and who is growing it. Harvest Markets Booval is very happy to support Divine Fruits and thank them for helping share the grower’s stories.
Harvest Markets Booval
Since partnering with Divine Fruits we have noticed our local community has a better understanding of what goes into growing the fruit on the farm and what happens to get it to the shelves of the local fruit shops. Divine Fruits has helped boost the demand for Kumbia stone fruit. A WIN-WIN outcome!
Every working week in the Traprock Region brings with it different experiences. Beginning with each seasons’ pruning and flowering right through until harvest and retailing, the highs and the lows of seasonal conditions, the people involved, their passion and their experiences are captured by Divine Fruits who are able to share the story about the families with you. Once you have eaten this delicious stone fruit, following the stories on Divine Fruits will be the closest thing to being in Stanthorpe’s Traprock Region.
In December 2016 we decided to engage Mira from Divine Fruits to market our Kaso Plums brand. After attending the product launch and in-store promotions in Brisbane and on the Gold Coast, we noticed that the customers were keen to learn more about where and how our fruit is grown. Through the use of Divine Fruits social media and promotional materials in stores, our brand gained more recognition and a greater demand for the product. Mira’s idea was to make the connection to unite the fruit grower with the consumer creating amazing results. This is not only a testament to the quality of Kaso Plums but also to Mira’s ingenious marketing of our brand.
Alex and Skinder
Mira has produced high-quality events namely the Guide Dogs Qld Charity Concert on the Gold Coast featuring International Pop Rock Band Herman’s Hermits. Each event was successfully carried out to plan and the feedback from guests was absolutely astounding. Mira is professional, enthusiastic and driven to deliver high standard work with the aim of fulfilling the client’s needs. She has the ability to energize the crowd with her bubbly nature and is meticulous in every aspect.
Whitehead Crowther Lawyers
I had the pleasure of speaking at Mira’s International Women’s Day event held on the Gold Coast. Mira did such an amazing job of organizing and running the event. It was one of the most well-planned and executed events right down to the pre-work on social media and all the many other touch points were brilliant! Mira is a professional and a dream to work with.
Speaker Advisor Author
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