Events

product launches, industry functions, and shopping centre demonstrations

Events are fun and are definitely a memorable experience. We have enjoyed executing many amazing Events, from a weekend Orchard Experience in Regional Queensland to celebrating Female Farmers on International Women’s Day, endless growers product launches and more. We have also participated as part of a joint dining Degustation with Clovely Estate City Cellar Door featuring our growers stone fruit from Kumbia. Our Events are strategically planned and use all possible resources through successful business partnerships. If you are interested in staging an Event we would love to help you create an unforgettable experience!   

Degustations

Clovely Estate City Cellar Door

Kumbia stone fruit is one of Queensland’s favourite summer fruits. We were absolutely excited to hear from Clovely Estate City Cellar Door who were keen to collaborate and create an event showcasing Kumbia stone fruit. Executive Chef Mike Kirwin delivered an exquisite 5-course degustation with each dish featuring either peaches and nectarines paired with Clovely Estate wines. Kumbia growers Tony and Mia Dugdell joined us and guests had an opportunity to mingle with the growers. Our mutual collaboration to help support our Aussie farmers through social media and print media marketing proved to be very effective and we all enjoyed a beautiful evening.

If you would like to collaborate and showcase your product through creative and innovative strategies we’ll be more than happy to chat with you.

Meet the Growers

I.M. SWEET Australia
at Toombul Fruit Market

We love nothing more than seeing locals enjoy Australian grown produce. Our ‘Meet the Growers’ event was a lot of fun. We were able to share some creative ideas with the green grocer to promote I.M. SWEET Australia. The product was captivating with an enormous tiered fruit display and our promotional bookmarks and posters. Toombul Shopping Centre were proactive assisting with social media website and in store interactive displays to help give exposure pre and post event.  

We were absolutely delighted to know that third generation grower Dasha Sherif was joining us. For the first time ever he made the most difficult decision leaving wife Sherie to manage the orchard while heading up to Queensland for the launch of I.M. SWEET Australia. It was a hectic morning hosting the product launch at the Brisbane Markets and then over to Toombul Fruit Market to host ‘Meet the Growers’.

The support from so many locals was overwhelming as each person was super excited to talk to the growers and share stories of their own, while tasting the Goulburn Valley’s delicious apricots. Business owners Nick and Tina of Toombul Fruit Market showed their appreciation to highlight Australian grown produce. They were overwhelmed with how many customers commented on the amazing flavour and immediately filling a bag to take home to the family. I.M. SWEET Australia harvest is between November and February. Learn more about this grower here.

Product Launch

JAZZ™ Apple Launch

We were absolutely overwhelmed with joy when MONTAGUE approached us with an opportunity to be the brand ambassador for JAZZ™ Apples in Queensland in 2019. Of course, we said yes!! We know it is a Global award-winning brand and is the go-to apple in Australia. The flavour and crunch is exceptional and consistent and it’s an apple you’ll always enjoy! 

The launch was hosted at the Brisbane Markets within MONTAGUE and R.W Pascoe wholesale market floor. We strategically planned this event to ensure the product was in full view and the merchandise was available. To create an enticing and country-style theme we used the MONTAGUE apple cart to display the apples and promotional posters. It’s critical to have a professional and engaging promotional team and we were grateful that Flashpoint Promotions was able to deliver. The promotional girls offered JAZZ™ Apple tastings and were very enthusiastic. Greengrocers couldn’t get past that flavour and only have one bite, they indulged in a few. Throughout the season greengrocers observed many customers and received nothing more than positive feedback with sensational flavour and crunch. We absolutely enjoyed this event and managing the Queensland campaign for 3 months. 

International Women’s Day 2019

Women in Horticulture

We know that International Womens Day is a significant event to celebrate and acknowledge the contribution Women make in society. We discovered that Regional female farmers work so hard and we felt that it was time to highlight their achievements.

This event showcased producers from the South Burnett and Southern Downs regions. We organised the venue and catering to accommodation and entertainment and everything in between. We hosted this event at MODA Events Portside. As most producers usually are either harvesting or working on their farms we were grateful that a few growers were able to attend including the Granite Belt’s Toni Nicoletti of Nicoletti Orchards and Traprock Region Stone Fruits grower Dinie Ferrier and Kumbia stone fruit growers Teresa Francis and Libby Dugdell. We were also joined by the Mayor of Southern Downs Tracy Dobie and South Burnett Regional Council’s Kristy Board who helped share insights into the region’s producers.

Head Chef Stephen Nardo and the team created an oustanding dining experience featuring Nicoletti Orchards apples in a delectable dessert. The growers provided heartfelt speeches and many guests had an opportunity to speak with the growers and learn more about their roles. It was a wonderful opportunity for guests including greengrocers to meet these incredible Women and learn more about fruit harvest and many other aspects of the industry. We are looking forward to hosting another International Womens Day event in the future!

If you would like to host an International Womens Day we would love to provide our services and help you create the most spectacular event!

Growers & Grocers Orchard Experience 2018

Kumbia, Qld

This event offers an opportunity for green grocers to learn about the growing regions and to meet the growers in person. In this package we provide a fun weekend getaway which includes 2 nights accommodation, all meals and beverages, a chartered bus and a tour of the orchards followed by a lunch set in amongst fruit trees. We love to support local businesses and all of the contractors are local and the food and wine is also sourced locally. 

This was our second orchard experience and it proved to be a great success, no rain and no plan B. Perfect sunshine in the South Burnett in a little country town named Kumbia.

Guests included green grocers from the Darling Downs, South East Queensland and South Burnett. We all boarded a chartered coach enjoying a scenic drive through Bunya Mountains. Our accommodation was in the mountains.
First stop was the Francis family orchard in Kumbia where grower Graham provided an insightful tour of the stone fruit trees and everyone enjoyed a tasting of those much loved Kumbia yellow nectarines. Our next stop was at the Dugdell farm, more mesmerizing peach and nectarine trees. Guests also had a tour throughout the packing shed learning about the grading and packing processes. By this stage everyone was famished ready for lunch.
Queenslands renowned chef Javier Codina from MODA Tapas and Brasa bar certainly knew how to entertain. The talented chef together with head chef Stephen Nardo created an incredible feast featuring Kumbia stonefruit. Local Vineyard Moffettdale Ridge wines Jason Kinsella provided a wine tasting and the wines were carefully paired with lunch. We also enjoyed some light country music from local artist Amber Goldsmith.
Kumbia stone fruit is harvested between September and November. Learn more about this grower here.

PRODUCT LAUNCH

Nicoletti Orchards
at Zone Fresh Gourmet Markets

Granite Belt apple growers Toni and Daniel Nicoletti enjoy their visits to Brisbane particularly when they have an opportunity to meet green grocers. We launched the Nicoletti Orchards Royal Gala apples at the MONTAGUE market floor in Brisbane only a few days before students resumed school. We staged a fun and creative school themed promotion. Oodles of fresh Nicoletti apples lined the market floor and green grocers couldn’t get enough of that sweetness and crunch! As part of the promotion we developed marketing materials including a range of posters for the stores.

From the Markets to the Green Grocer the growers were welcomed at Zone Fresh Gourmet Markets. Our Meet the Growers event proved to be a huge success with many shoppers extremely delighted to talk to the growers. Both Daniel and Toni enjoyed sharing their stories offering a taste of their new season Royal Gala apples. Nicoletti Orchards harvest is between January and May and remember you can buy them all-year round.

Growers & Grocers Orchard Experience 2017

Traprock Region, Stanthorpe Qld

This event offers an opportunity for green grocers to learn about the growing regions and to meet the growers in person. In this package we provide a weekend getaway which includes 2 nights accommodation, all meals and beverages, a chartered bus and a tour of the orchards followed by a lunch in the orchard. We love to support local businesses and all of the contractors are local and the food and wine is also sourced locally. 

This was our very first event and not everything went according to plan though thankfully we had plan B in place. Sadly the orchards were hit with heavy rain the day before. It was a smooth transition moving the event into the packing shed. Green grocers from South-East Queensland thoroughly enjoyed a multi-sensory experience. Guests boarded a chartered bus and ventured out into the Traprock Region, some 30 minutes from town. Stone fruit growers the Finlay, Ferrier and Pratt families greeted the guests and provided insights into the operations of their orchards. These families produce incredibly flavoursome peaches, nectarines and plums. and green grocers were extremely grateful to have met the growers in person, finally. We were all mesmerized by the exceptional feast that Executive Chef Ben of McGregor Terrace Food Project’s provided.  The spit roast lamb wafted throughout the packing shed as guests took their seats. Ben showcased the stone fruit in a tantalizing dessert. Mike Hayes of Symphony Hill Wines hosted the wine tasting and both Symphony Hill wines and the growers Rosemary Hill Orchard wines were consumed on the day.

Our contractors were local and all produce was sourced from local farms. The Granite Belt Brewery offered the perfect rustic and cozy accommodation and the dining experience was incredilble. Guests left with a gift bag of Regional products and beautiul memories they will cherish forever.

Traprock Region Stone Fruit is harvested between October and December and you can find this flavoursome stone fruit in local fruit shops. 

people love our fruit

 

see what they say

Being a chef and owner of Moda Tapas Brasa Bar, I pride myself on working with the best local produce available. This is why I go myself to the markets each week and get to know the farmers, and families that grow some of the best in the world. Working with someone like Mira from Devine Fruits helps to bridge the gap between the venue and the growers. Creating stories with the recipes that I create helps people to connect with the food and generates lasting memories. Getting to know the farmer and being able to showcase their produce in the restaurant is so important to me. Living in Queensland we have amazing produce to work with but getting to know and support the families is so important. Mira is an amazing advocate for these farmers and growers and is so passionate about what she does, it is a real pleasure to work with her.

Javier Codina
Moda Tapas Brasa Bar

Casey-Lee is sincere and passionate about helping others achieve their goals and eating their way into healthy nutritious foods. She also enjoys working her magic in the kitchen creating delectable stone fruit recipes that many of us will indulge in. It was a pleasure to work with you Casey-Lee and thank you for supporting our Aussie growers from Kumbia! 

Casey-Lee Lyons
Live Love Nourish

As a grower/supplier myself and a regular with using social media as a tool for advertising, I always love taking the time to see just what Mira and the team at Divine fruits have been up to on their Instagram account. I find Mira's work to be inspirational in sharing the grower's stories and connecting them to the public. I really enjoy seeing what other growers in around the nation stories are and different growing ideas and tips that are shared. Keep up the fantastic work!

 

John Mantovani
Manto Produce

Divine Fruits is a marketing powerhouse, they know how to spotlight a grower and their product and will connect them with the grocers and families that love what they do. Letting customers become ambassadors of their produce. It's a real pleasure to be associated with this branding.

 

Andersson's Fruit Market
Kingaroy

We bought five kgs of your wonderful plums for making a family favourite, plum jam. I ate a Kaso plum first and it was certainly the sweetest, juiciest plum I have ever eaten. We always buy Australian as much as possible and certainly only Aussie for fresh fruits and vegetables.

 

Susan H

Westridge Fruit & Vegetables has been proud to support Divine Fruits in sharing the growers' stories. We love to be able to tell and show our customers where the fruit is grown and who is growing it. We are passionate about fruit and vegetables and Divine Fruits shares this passion with us. 

Thanks, Mira and her team for their outstanding efforts with connecting Growers - Retailers - Consumers.

Luke
Westridge Fruit and Vegetables

Divine Fruits have helped provide a connection; from grower to retailer to the consumer. Our customers are now aware of the various growing regions and can see how the fruit is grown when it is in season and who is growing it. Harvest Markets Booval is very happy to support Divine Fruits and thank them for helping share the grower’s stories.    

Rob
Harvest Markets Booval

Since partnering with Divine Fruits we have noticed our local community has a better understanding of what goes into growing the fruit on the farm and what happens to get it to the shelves of the local fruit shops. Divine Fruits has helped boost the demand for Kumbia stone fruit. A WIN-WIN outcome!

The Dugdells
Kumbia

Every working week in the Traprock Region brings with it different experiences. Beginning with each seasons’ pruning and flowering right through until harvest and retailing, the highs and the lows of seasonal conditions, the people involved, their passion and their experiences are captured by Divine Fruits who are able to share the story about the families with you. Once you have eaten this delicious stone fruit, following the stories on Divine Fruits will be the closest thing to being in Stanthorpe’s Traprock Region.

Andrew
Traprock Region

In December 2016 we decided to engage Mira from Divine Fruits to market our Kaso Plums brand. After attending the product launch and in-store promotions in Brisbane and on the Gold Coast, we noticed that the customers were keen to learn more about where and how our fruit is grown. Through the use of Divine Fruits social media and promotional materials in stores, our brand gained more recognition and a greater demand for the product. Mira’s idea was to make the connection to unite the fruit grower with the consumer creating amazing results. This is not only a testament to the quality of Kaso Plums but also to Mira’s ingenious marketing of our brand.

Alex and Skinder
Kaso Plums

Mira has produced high-quality events namely the Guide Dogs Qld Charity Concert on the Gold Coast featuring International Pop Rock Band Herman’s Hermits. Each event was successfully carried out to plan and the feedback from guests was absolutely astounding. Mira is professional, enthusiastic and driven to deliver high standard work with the aim of fulfilling the client’s needs. She has the ability to energize the crowd with her bubbly nature and is meticulous in every aspect.

Phil Whitehead
Whitehead Crowther Lawyers

I had the pleasure of speaking at Mira’s International Women’s Day event held on the Gold Coast. Mira did such an amazing job of organizing and running the event. It was one of the most well-planned and executed events right down to the pre-work on social media and all the many other touch points were brilliant! Mira is a professional and a dream to work with.

Christina Guidotti
Speaker Advisor Author

get in touch

get in touch

PO BOX 399
Nerang, Queensland,
Australia

contact mira

contact Mira

email us: info@divinefruits.com.au
give me a call: 0417 647 963

Unique and creative, Divine Fruits provides brands with successful marketing strategies.

If you would like to discuss how we can help you promote your brand, contact us now.